The video follows the story of a mental health battle – where sadness is played by the camera itself. It follows the feelings of sadness, dejection, and the determination to make it through to the other side – something we’ve all experienced throughout 2021. We wanted to visually convey the states of mind and the journey you go through when you’re feeling down, or you’re in a bad place mentally. The lightbulb moment when conceptualising the video was all around being really afraid of that feeling and how it can just hit you out of nowhere.
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