ABOUT US

A Lust for Life is an award winning Irish wellbeing movement created to transform how we talk about and treat mental health. A Lust for Life is a registered charity. Registered Charity Number is 20157913. CHY Number is 21993. Co-founded by Niall ‘Bressie’ Breslin, Susan Quirke, Pritesh Symonds-Patel, Derry McVeigh and Hugh Cafferky, we launched in October 2015 with a social mission in our hearts to do everything in our power to honour our vision and mission. Our small team have put a lot of love and hard work into making it special so please let us know what you think, how we can make it better for you – or if you might like to support us in any way that would be much appreciated. You can also get involved by writing for us.

Imagine a society where we all...

  • Talk openly about our mental health – without fear of stigma
  • Understand how to pro-actively take care of our own minds
  • Enjoy greater mental fitness
  • Have a supportive, available and humane mental health system that will always catch us and those we love when we fall

This is what success looks like for A Lust For Life

Our Vision is world where the wellbeing of humanity is the headliner on the main stage, and everything else is a support act.

Our Mission and enduring purpose is to:

  • Support, inspire and empower people to take care of their own minds
  • Change societal norms around mental health, humanising the conversation
  • Change societal infrastructure, so that we always catch people when they fall

Our Values: We have a clearly defined set of values, which highlight what we believe to be important in how we behave with each other and the outside world:

  • Integrity
  • Passion
  • Honest
  • Creative
  • Brave
  • Disruptive
  • Being sound
  • Agile
  • Love
  • Collaboration
  • Intelligent voice
What do we do?

Our approach is based on 4 key principles:

  1. CAMPAIGNS – powerful national campaigns which focus on tenaciously driving social change in key areas of mental wellness
  2. INTELLIGENT VOICE – responding to issues pertaining to mental wellness as they emerge in society and in particular the media.
  3. INNOVATION – incubating new ideas to drive social change – which may ultimately evolve into new campaigns
  4. INTERVENTION – while we are clear on the focused campaigns we will drive there are a series of important issues/interventions in which we will continue to engage with on an ongoing basis

We use a combination of each of the following four channels in all of our activity:

  1. Our WEBSITE and its content has helped educate, uplift, support and empower millions of people since our launch by normalising the conversation around mental health and wellbeing.
  2. Our ADVOCACY work has allowed us to engage and communicate at a policy influencing level, working closely with our allies and advisors in the mental health community, joining the dots and helping to facilitate much needed change.
  3. Our MEDIA partnerships have been vital to help us influence culture change creating greater awareness of the issues and magnifying stories that need to be heard.
  4. Over 15,000 people have taken part in our EVENTS which have nurtured strong communities, cultivated compassion and solidarity all throughout Ireland.
What is our legal structure?

A Lust for Life is a registered charity. Registered Charity Number is 20157913. CHY Number is 21993. We are registered as a company limited by guarantee. 100% of funds generated are reinvested back into the running of A Lust for Life.

Who are the Directors?

The Directors are currently Paula McLoughlin, Colm McCormack, Niall Breslin, Kate Gaynor and Sinéad McSweeney.

Financial Transparency

100% of funds generated are reinvested back into A Lust for Life operations, with the aim of creating deep and long lasting social change. This means that all funds currently raised are used to continue to pay for the ongoing development and running of our website, to cultivate impactful content and campaigns so that it may help and support others, and to assist in our advocacy work so that A Lust for Life and our community continue to create real change in people’s lives.

Our board

We are honoured to have brilliant and dedicated people on our board, including our Chairperson and Acting CEO Paula McLoughlin, our Treasurer Colm McCormack, Niall Breslin, Kate Gaynor and Sinéad McSweeney. We are taking our time building a board that will support, challenge and reflect our vision, mission and work. Board bios and photographs below.

Do we receive funding/sponsorship?

In October 2016, we were honoured to be announced as a recipient of the prestigious Social Entrepreneurs Ireland IMPACT award. The award itself is €100k in funding provided over a 2 year period (2016 – 2018) with another €40K in value worth of access to the best supports, advice and guidance to allow us build and thrive. You can watch Niall’s and Susan’s acceptance speech here.

In early 2016 we also received a grant of €5k from the ESB Energy for Generations Fund for our work on promoting positive mental health which we were so grateful for.

We are always looking to connect with suitable partners, funders and sponsors who align with the spirit of our work and vision. We continuously aspire to ensure that good ethics remain at the heart of what we do and how we operate in the world.

HOW YOU CAN HELP

We are a highly driven and an immensely passionate team always aiming to increase our social impact to deliver real long-lasting and sustainable change, but to do this we have to start covering more costs to help us grow our reach and build a bigger team so we can support more people. We are looking for funding/sponsorship.

To date, most people involved with A Lust for Life are volunteers, including our board of trustees, our contributors, writers and management team. We do not receive any government funding so all funds raised are much needed and hugely appreciated.

There are many ways in which you can contribute to helping A Lust for Life make a difference. You could support with:

Please note, while we appreciate offers of volunteer support, we are not always able to facilitate requests because of the current small size of our operation. If you need any further information please don’t hesitate to contact us via info@alustforlife.com

MEET OUR TEAM

SUSAN QUIRKE

Editorial Services

Susan Quirke, A.K.A Susie Q, originally hails from Co. Limerick and made the decision 10 years ago to only work on projects that creatively engage and meaningfully empower people to live well. She has been lucky enough to fulfil this promise to herself. Interested in melding the social with the holistic, she has been involved in creating online content, campaigns and events for the past decade and has worked with some brilliant folk such as The Soar Foundation, Body&Soul, SpunOut.ie and Possibilities 2011, which brought the Dalai Lama to Ireland. She dreamt up and edited publications such as the ‘Be the Revolution’ social change booklet and the ‘Youth Rising’ free street magazine. Susie Q is also in the midst of recording her debut album.

SUSAN QUIRKE

Editorial Services

Susan Quirke, A.K.A Susie Q, originally hails from Co. Limerick and made the decision 10 years ago to only work on projects that creatively engage and meaningfully empower people to live well. She has been lucky enough to fulfil this promise to herself. Interested in melding the social with the holistic, she has been involved in creating online content, campaigns and events for the past decade and has worked with some brilliant folk such as The Soar Foundation, Body&Soul, SpunOut.ie and Possibilities 2011, which brought the Dalai Lama to Ireland. She dreamt up and edited publications such as the ‘Be the Revolution’ social change booklet and the ‘Youth Rising’ free street magazine. Susie Q is also in the midst of recording her debut album.

PAULA MCLOUGHLIN

Chair of Board and Acting CEO

Originally from Dublin, Paula lived in London for 20 years – initially working in financial management with Marks & Spencer plc., and then as a Senior Executive/Partner with Accenture plc. where she worked all over the world to lead large teams and global transformation programmes. Paula was then COO of The Work Foundation, a 100 year-old UK ‘think tank’ where she was instrumental in orchestrating its sale to Lancaster University. As an independent consultant, Paula has worked with many clients including Clarks, Mind Gym, the Aura Holohan Group and Virgin Atlantic Ltd. In recent years Paula has fulfilled a promise to herself to spend more of her time using her long business background to influence and support causes that she feels passionate about. She was previously an Ambassadors for Tomorrows People, a UK charity which supports young and marginalised people to get and keep a job – and was also Trustee/Director and Chair of HR sub-committee of Just for Kids Law, a UK charity which provides support, advice and representation to children in difficulty. Based on a deeply held belief that we can and must do a better job of looking after the wellness of humanity and ourselves, A Lust for Life now holds a very special place in Paula’s heart.

PAULA MCLOUGHLIN

Chair of Board and Acting CEO

Originally from Dublin, Paula lived in London for 20 years – initially working in financial management with Marks & Spencer plc., and then as a Senior Executive/Partner with Accenture plc. where she worked all over the world to lead large teams and global transformation programmes. Paula was then COO of The Work Foundation, a 100 year-old UK ‘think tank’ where she was instrumental in orchestrating its sale to Lancaster University. As an independent consultant, Paula has worked with many clients including Clarks, Mind Gym, the Aura Holohan Group and Virgin Atlantic Ltd. In recent years Paula has fulfilled a promise to herself to spend more of her time using her long business background to influence and support causes that she feels passionate about. She was previously an Ambassadors for Tomorrows People, a UK charity which supports young and marginalised people to get and keep a job – and was also Trustee/Director and Chair of HR sub-committee of Just for Kids Law, a UK charity which provides support, advice and representation to children in difficulty. Based on a deeply held belief that we can and must do a better job of looking after the wellness of humanity and ourselves, A Lust for Life now holds a very special place in Paula’s heart.

NIALL BRESLIN

Director

Niall is a retired professional rugby and inter county football player, a multi-platinum selling song writer and music producer, public speaker and documentary maker who comes from the midlands town of Mullingar in Co. Westmeath. He is a former coach on The Voice of Ireland TV show and an active and extremely passionate mental health campaigner. His recent book “Me and my mate Jeffrey” which he wrote about his journey with his mental health became a bestseller and he is currently filming a number of documentaries regarding the subject of mental health and emotional wellness in Ireland.

NIALL BRESLIN

Director

Niall is a retired professional rugby and inter county football player, a multi-platinum selling song writer and music producer, public speaker and documentary maker who comes from the midlands town of Mullingar in Co. Westmeath. He is a former coach on The Voice of Ireland TV show and an active and extremely passionate mental health campaigner. His recent book “Me and my mate Jeffrey” which he wrote about his journey with his mental health became a bestseller and he is currently filming a number of documentaries regarding the subject of mental health and emotional wellness in Ireland.

PRITESH SYMONDS-PATEL

Technical Services

Pritesh has always had a talent with computers. He decided over 10 years ago to invest in his own talent, walking away from a career in banking and starting a web design company. His ability to bring unique programming skills along with a great eye for aesthetics, has contributed to many satisfied clients and a successful business over this period. He later expanded the business scope to include sports and personality management. His insight into digital media strategy is a key factor to success with many sponsorship deals. He has a great ability to drive content which results in record unique hits on projects. In years he has been driven to develop his own projects and products. He believes strongly in the mission behind A Lust For Life.

PRITESH SYMONDS-PATEL

Technical Services

Pritesh has always had a talent with computers. He decided over 10 years ago to invest in his own talent, walking away from a career in banking and starting a web design company. His ability to bring unique programming skills along with a great eye for aesthetics, has contributed to many satisfied clients and a successful business over this period. He later expanded the business scope to include sports and personality management. His insight into digital media strategy is a key factor to success with many sponsorship deals. He has a great ability to drive content which results in record unique hits on projects. In years he has been driven to develop his own projects and products. He believes strongly in the mission behind A Lust For Life.

SABRINA KEVANY

Interim Head of Partnerships

Sabrina has significant merged experience in big-brand and not for profit environments. Through her career, she has worked from concept to campaign with clients like BMW, and The Irish Times and with Plan International, Right to Sight and several other not for profits. She has reviewed and renewed brand ethos, and created apt messaging in a both sectors, leveraging huge successes along the way. She is also the winner of two Shark Awards. Sabrina brings an innovative eye and clear lateral thinking to each project she manages. Her expertise lies in lifting ideas off the page, and demonstrating longevity and brand resilience across all partnerships. Sabrina has recently joined the team at A Lust for Life as Interim Head of Partnerships, and is committed to the integrity, agility and disruptive creativity which A Lust for Life use to empower people to take care of their own minds.

SABRINA KEVANY

Interim Head of Partnerships

Sabrina has significant merged experience in big-brand and not for profit environments. Through her career, she has worked from concept to campaign with clients like BMW, and The Irish Times and with Plan International, Right to Sight and several other not for profits. She has reviewed and renewed brand ethos, and created apt messaging in a both sectors, leveraging huge successes along the way. She is also the winner of two Shark Awards. Sabrina brings an innovative eye and clear lateral thinking to each project she manages. Her expertise lies in lifting ideas off the page, and demonstrating longevity and brand resilience across all partnerships. Sabrina has recently joined the team at A Lust for Life as Interim Head of Partnerships, and is committed to the integrity, agility and disruptive creativity which A Lust for Life use to empower people to take care of their own minds.

OUR THANKS

We are so grateful to everyone who has come aboard the A Lust for Life ship since our launch. In particular we would like to thank our Chair Paula McLoughlin, Derry McVeigh, Hugh Cafferky, Ruairí McKiernan, Karl Fitzgerald, Dr. Malie Coyne, Mairead Healy, Caroline McGuigan, Krystian Fikert, Dr. Clare Kambamettu, Gerry Hussey, Annalisa O’ Carroll, Michelle O’Donnell, Gar Holohan, Niamh Holohan, Tony Griffin, Dr. Eddie Murphy, Dara Munnis, Róisín Ingle, Colm McCormack, all the staff at Social Entrepreneurs Ireland, the ESB Energy Generations Fund, Kate Gaynor, A&L Goodbody – in particular Celine D’Arcy, Paul White, Sinéad Smith, Denise Moran, Aisling Muldowney, John Cahir and Daniel Harrington, Mental Health Reform, My Mind, everyone who has written for A Lust for Life and all of you who make our community what it is today.

OUR BOARD

PAULA MCLOUGHLIN

Chair of Board and Acting CEO

Originally from Dublin, Paula lived in London for 20 years – initially working in financial management with Marks & Spencer plc., and then as a Senior Executive/Partner with Accenture plc. where she worked all over the world to lead large teams and global transformation programmes. Paula was then COO of The Work Foundation, a 100 year-old UK ‘think tank’ where she was instrumental in orchestrating its sale to Lancaster University. As an independent consultant, Paula has worked with many clients including Clarks, Mind Gym, the Aura Holohan Group and Virgin Atlantic Ltd. In recent years Paula has fulfilled a promise to herself to spend more of her time using her long business background to influence and support causes that she feels passionate about. She was previously an Ambassadors for Tomorrows People, a UK charity which supports young and marginalised people to get and keep a job – and was also Trustee/Director and Chair of HR sub-committee of Just for Kids Law, a UK charity which provides support, advice and representation to children in difficulty. Based on a deeply held belief that we can and must do a better job of looking after the wellness of humanity and ourselves, A Lust for Life now holds a very special place in Paula’s heart.

PAULA MCLOUGHLIN

Chair of Board and Acting CEO

Originally from Dublin, Paula lived in London for 20 years – initially working in financial management with Marks & Spencer plc., and then as a Senior Executive/Partner with Accenture plc. where she worked all over the world to lead large teams and global transformation programmes. Paula was then COO of The Work Foundation, a 100 year-old UK ‘think tank’ where she was instrumental in orchestrating its sale to Lancaster University. As an independent consultant, Paula has worked with many clients including Clarks, Mind Gym, the Aura Holohan Group and Virgin Atlantic Ltd. In recent years Paula has fulfilled a promise to herself to spend more of her time using her long business background to influence and support causes that she feels passionate about. She was previously an Ambassadors for Tomorrows People, a UK charity which supports young and marginalised people to get and keep a job – and was also Trustee/Director and Chair of HR sub-committee of Just for Kids Law, a UK charity which provides support, advice and representation to children in difficulty. Based on a deeply held belief that we can and must do a better job of looking after the wellness of humanity and ourselves, A Lust for Life now holds a very special place in Paula’s heart.

COLM MCCORMACK

Treasurer

Colm is a Chartered Accountant with 12 years experience working across the manufacturing and technology sectors. He was invited on to the Board of ALFL in mid 2016 and has been The Treasurer every since. His involvement came about by wanting to use his professional experience to help a cause close to his heart after appearing as one of the 4 “Ironminders” in Bressie’s documentary “Ironmind” on RTE in 2015. During his down time Colm is undertaking an MBA in Trinity College, involved in his local GAA club in Westmeath, Bunbrosna and planning his wedding to his fiance Paula happening in summer 2018.

COLM MCCORMACK

Treasurer

Colm is a Chartered Accountant with 12 years experience working across the manufacturing and technology sectors. He was invited on to the Board of ALFL in mid 2016 and has been The Treasurer every since. His involvement came about by wanting to use his professional experience to help a cause close to his heart after appearing as one of the 4 “Ironminders” in Bressie’s documentary “Ironmind” on RTE in 2015. During his down time Colm is undertaking an MBA in Trinity College, involved in his local GAA club in Westmeath, Bunbrosna and planning his wedding to his fiance Paula happening in summer 2018.

NIALL BRESLIN

Director

Niall is a retired professional rugby and inter county football player, a multi-platinum selling song writer and music producer, public speaker and documentary maker who comes from the midlands town of Mullingar in Co. Westmeath. He is a former coach on The Voice of Ireland TV show and an active and extremely passionate mental health campaigner. His recent book “Me and my mate Jeffrey” which he wrote about his journey with his mental health became a bestseller and he is currently filming a number of documentaries regarding the subject of mental health and emotional wellness in Ireland.

NIALL BRESLIN

Director

Niall is a retired professional rugby and inter county football player, a multi-platinum selling song writer and music producer, public speaker and documentary maker who comes from the midlands town of Mullingar in Co. Westmeath. He is a former coach on The Voice of Ireland TV show and an active and extremely passionate mental health campaigner. His recent book “Me and my mate Jeffrey” which he wrote about his journey with his mental health became a bestseller and he is currently filming a number of documentaries regarding the subject of mental health and emotional wellness in Ireland.

KATE GAYNOR

Director

Kate Gaynor is the author of 11 children’s books and a recipient of both social impact and business entrepreneurial awards. Her books were written and designed to address diversity, inclusion and social issues and have received both national and international awards for their innovative and impactful qualities. The books were also used to create a cartoon series for children’s TV and now support countless children and families in schools and homes all over the world. Holding a masters in Marketing and Digital Marketing and a career working with many multi-national organisations, Kate is a specialist in the area of brand management, marketing life-cycle strategy and creative lead generation campaigns. She is currently European Marketing Director for Salesforce, one of the world’s most innovative companies.

KATE GAYNOR

Director

Kate Gaynor is the author of 11 children’s books and a recipient of both social impact and business entrepreneurial awards. Her books were written and designed to address diversity, inclusion and social issues and have received both national and international awards for their innovative and impactful qualities. The books were also used to create a cartoon series for children’s TV and now support countless children and families in schools and homes all over the world. Holding a masters in Marketing and Digital Marketing and a career working with many multi-national organisations, Kate is a specialist in the area of brand management, marketing life-cycle strategy and creative lead generation campaigns. She is currently European Marketing Director for Salesforce, one of the world’s most innovative companies.

SINÉAD MCSWEENEY

Director

Sinéad McSweeney leads both Twitter’s Public Policy and Communications team in Europe, the Middle East and Africa as well as serving as the Managing Director of Twitter’s operations in Ireland. Sinéad has been a key leader within the Twitter team since she joined the company in 2012. Prior to Twitter, Sinéad was Director of Communications for An Garda Síochána from 2007 to 2012 and before that was Director of Media and Public Relations for the Police Service of Northern Ireland between 2004 and 2007. From 1996 to 2004 Sinéad held a range of political advisory positions in the Irish government including roles as Special Adviser to the Minister for Justice, Equality and Law Reform and, prior to that, at the Attorney General’s Office. A native of Midleton, she studied law at University College Cork and qualified as a barrister in 1993. She began her working life as a parliamentary transcriber in the Dail debates unit of the Houses of the Oireachtas.

SINÉAD MCSWEENEY

Director

Sinéad McSweeney leads both Twitter’s Public Policy and Communications team in Europe, the Middle East and Africa as well as serving as the Managing Director of Twitter’s operations in Ireland. Sinéad has been a key leader within the Twitter team since she joined the company in 2012. Prior to Twitter, Sinéad was Director of Communications for An Garda Síochána from 2007 to 2012 and before that was Director of Media and Public Relations for the Police Service of Northern Ireland between 2004 and 2007. From 1996 to 2004 Sinéad held a range of political advisory positions in the Irish government including roles as Special Adviser to the Minister for Justice, Equality and Law Reform and, prior to that, at the Attorney General’s Office. A native of Midleton, she studied law at University College Cork and qualified as a barrister in 1993. She began her working life as a parliamentary transcriber in the Dail debates unit of the Houses of the Oireachtas.

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